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What are the most effective ways to navigate and harness the spark of creativity in a brainstorming session to generate unique and innovative ideas?
A study from the University of California, San Diego found that groups of six to eight people generate the most creative ideas in brainstorming sessions, as it is a large enough group to produce diverse ideas but small enough to allow for effective communication.
Research has shown that creativity is often sparked by a change in environment, so holding brainstorming sessions in unconventional locations such as a park or a museum can help increase creative output.
The "think-let" technique, where individuals are given short periods of time to focus on a specific aspect of a problem, can help generate more unique and innovative ideas in a brainstorming session.
A concept in psychology called "fixedness" can hinder creativity in brainstorming sessions.
Fixedness refers to the tendency to view problems and solutions in a rigid and conventional way, and can be overcome by actively seeking unconventional and non-obvious solutions.
The "disrupt-to-innovate" strategy involves intentionally introducing constraints or obstacles to a brainstorming session in order to encourage participants to think outside the box and come up with creative solutions.
In a study published in the Journal of Experimental Social Psychology, researchers found that participants who were told to "think like a consultant" generated more creative ideas than those who were not given this instruction.
The "SCAMPER" method, which stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse, is a tool that can help guide the creative thinking process during a brainstorming session.
The use of analogies and metaphors can be effective in sparking creativity during a brainstorming session.
Researchers have found that comparing a problem to a seemingly unrelated concept can help individuals make new connections and come up with creative solutions.
The "random input" technique, which involves introducing an unrelated word or concept into the brainstorming session, can help stimulate creative thinking by prompting participants to make connections between seemingly unrelated ideas.
A study from Texas A&M University found that encouraging friendly competition in a brainstorming session can help increase the number and quality of ideas generated.
Research published in the journal Thinking & Reasoning found that encouraging participants to "explain why" their ideas are unique and valuable can help increase the creativity of a brainstorming session.
A study from Georgia Tech found that incorporating physical activity into a brainstorming session, such as having participants perform a simple exercise or dance, can help increase the creativity of the ideas generated.
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