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Does the cold approach really work in sales and marketing, or is it just a myth?

**Only 3% of sales come from cold calls**: A study by HubSpot found that only 3% of sales come from cold calls, making it a challenging and often unsuccessful approach.

**Rejection is a major obstacle**: The fear of rejection is a significant psychological barrier that can deter people from attempting cold approaches, making it essential to develop strategies to cope with rejection.

**Confidence and physical attractiveness play a role**: Research suggests that confident individuals who are physically attractive may have a higher success rate with cold approaching, but this is not a guarantee of success.

**Context and timing are crucial**: The environment, timing, and individual's ability to read and adapt to the situation can significantly impact the success of a cold approach.

**High rejection rates are the norm**: Cold approaching typically involves a high rejection rate, making it essential to develop a thick skin and not take rejections personally.

**Practice and comfort with approaching strangers are key**: Having a high level of practice and comfort with approaching strangers can significantly increase the chances of success.

**It's not just about the approach, it's about the follow-up**: Follow-up interactions are crucial in determining the success of a cold approach, as they can lead to building relationships and closing deals.

**The "what-if" factor can be a major obstacle**: Fear of rejection and the "what-if" factor can prevent people from attempting cold approaches, making it essential to address these fears and doubts.

**The "no" answer is not always a definitive no**: Sometimes, a "no" answer can be a temporary rejection, and following up with the individual can lead to a change of heart.

**Individual differences play a role**: People's personalities, confidence levels, and experiences can significantly impact the success of cold approaching, making it essential to tailor approaches to individual strengths and weaknesses.

**Cold approaching is not a one-size-fits-all approach**: What works for one person may not work for another, and it's essential to adapt approaches to individual circumstances and contexts.

**Combining approaches can lead to better results**: Using a combination of cold approaching, online dating, and warm approaches can increase the chances of success, as it allows individuals to cast a wider net and adapt to different situations.

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