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"Has Traveling Transformed Into a Pursuit of Instagram-Worthy Images?"
72% of millennials use social media to plan their trips, and 61% of them say that Instagram influences their travel decisions.
(Source: Expedia)
Research shows that 70% of travel enthusiasts use social media to get inspiration for their trips, and 40% of them book their trips based on what they see on social media.
(Source: Skift)
The pressure to present a perfect life on social media can lead to anxiety and depression, and the same is true for travelers who feel the need to constantly capture Instagrammable moments.
(Source: Psychology Today)
Instagram influencers can earn up to $1,000 per post, depending on their following and engagement, which has led to the rise of fake influencers buying followers to increase their earnings.
(Source: Forbes)
60% of millennials say they would be more likely to book a hotel or resort if it had an Instagram-worthy pool or other visually appealing features.
(Source: Hospitality Technology)
The Museum of Ice Cream, a popular Instagram spot, costs $38 per person and has had over 1.5 million visitors since its opening in 2016.
(Source: CNN)
Over 80% of travelers say they take more photos than usual when traveling, and 45% of them admit to taking more photos for their social media followers than for personal memories.
(Source: Travel Weekly)
The hashtag #travel has been used over 430 million times on Instagram, making it one of the most popular hashtags on the platform.
(Source: Instagram)
Social media influencers have led to the development of "Instagrammable" destinations, such as the Tirta Gangga Water Palace in Bali, which has become a popular spot for travelers.
(Source: Lonely Planet)
55% of travelers say they would be more likely to visit a destination if they saw a friend or influencer post about it on social media.
(Source: Tourism Australia)
Travelers are willing to pay an average of 10% more for a hotel room if it has an Instagram-worthy view.
(Source: Skift)
The Color Factory, an interactive art exhibit, has become a popular Instagram spot, with over 100,000 visitors in its first year.
(Source: Bloomberg)
Research shows that people are more likely to remember an experience if they take a photo of it, a phenomenon known as the "photographic memory effect".
(Source: Psychological Science)
70% of travelers say they use social media to document their travels, and 45% of them say they use it to inspire others to travel.
(Source: eMarketer)
The rise of Instagram has led to the development of "Instagram museums", which are specifically designed to be visually appealing for social media.
(Source: The Verge)
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